Most subscription tools dangle an annual discount as a vague "save up to 20%." Gathmo's is simpler to reason about: the annual price is exactly ten months of the monthly rate. You pay for ten, you use twelve -- two months free. There is no fine print to decode, which makes the decision a clean arithmetic one rather than a guess.
In plain numbers: Studio is €59/month or €590/year, so annual saves €118 a year (two months at €59). Agency is €149/month or €1,490/year, saving €298. Enterprise is €499/month or €4,990/year, saving €998. Put another way, annual billing lowers your effective monthly cost to about €49 on Studio, €124 on Agency and €416 on Enterprise -- the figures worth using when you calculate margins or a break-even point.
For a reseller, the lower effective monthly cost matters because it is your break-even denominator. On the Agency plan, annual billing drops your effective fixed cost from €149 to about €124 a month, so you need slightly less resale revenue each month to cover the platform. We work through that math in how many events to break even; the short version is that annual billing nudges break-even down and everything above it is margin, since Gathmo takes no cut of your resale.
Annual is not automatically the right call, though. Choose annual when you are confident you will run events throughout the year -- the two free months are real money and the commitment is low risk. Choose monthly when you are still testing the model, your event flow is seasonal and you would rather not pay through the quiet months, or you expect to change tiers soon. The honest rule: monthly to validate, annual once it is a standing part of your business. See the full breakdown on the pricing page.
