How many events to break even on a €199 white-label plan

It depends on your resale price, but typically one to four events a month. Agency is $219 (€199) a month, so break-even per month equals the fee divided by what you charge per event: in euros about four events at €50 each, two at €100, and one at €200. On the 12-month term ($2,190 / €1,990, an effective €166 a month) the target is even lower. Because Gathmo takes no per-event cut, everything above break-even is margin minus your own time.

Agency is $219 (€199) a month, paid in advance for 6 months ($1,314 / €1,194) or 12 months ($2,190 / €1,990). The 12-month term costs the same as ten single months, which lowers your effective monthly cost to about €166. There is no month-to-month billing. The plan includes 15 new events a month, 5 team seats, a separate brand for every client, albums online for 24 months and end-to-end white-label, with no per-event fees on top.

No. You pay Gathmo for partner packs or an Agency subscription and rebill clients off-platform on your own terms. Gathmo takes 0% of your resale revenue. This is what makes the break-even math so simple -- there is no revenue share reducing your margin on each additional event, so almost all of your resale price above break-even is profit.

Agency includes 15 new events a month. That is comfortably above the one to four events most resellers need to break even, leaving headroom for margin. If you consistently need more than 15 new events a month, Enterprise removes the event limit, along with the limits on seats and client brands; its price is on request.

The 12-month term lowers your break-even. It costs $2,190 (€1,990) instead of $2,628 (€2,388) for two 6-month terms, because the 12-month price equals ten months; your effective monthly cost drops to about €166. That means you need slightly less resale revenue each month to cover the platform. If you are confident you will run events throughout the year, the 12-month term is the more efficient choice; the 6-month term is better if you want to test Agency first.

Then start with partner packs. There is no monthly fee: 5, 10 or 25 events cost $225, $390 or $825 (€195, €350 or €725), are paid once and never expire, and every event is fully de-branded, just as on Agency. Each event costs you $33 to $45 (€29 to €39), so it breaks even as soon as you resell it above that. Agency only becomes the cheaper option once you regularly run about seven events a month.

Most professionals attach it to an existing booking as a paid add-on, because the marginal effort to deliver it is near zero and it raises the value of a package you are already selling. For the break-even calculation, use the incremental amount the add-on brings in per event. Selling it standalone works too, but bundling tends to convert better and protects your margin. Either way, the break-even math is the same: on Agency, €199 divided by what the add-on earns you per event; on packs, what the add-on earns minus the €29–39 the event costs you.