How many events to break even on a €149 white-label plan
The Agency plan is the tier most resellers land on, because it is where end-to-end white-label and unlimited custom domains live. It costs €149/month, or €1,490/year if you pay annually -- annual billing is priced at ten months, so two months are effectively free. It includes 50 events per year and 5 team seats. The question every professional asks before committing is the right one: how many events do I need to resell to cover that, and what do I keep after?
The maths is unusually simple here, for one reason: Gathmo's reseller model is subscription-only. You pay the flat fee and rebill your clients off-platform, and Gathmo takes no percentage of what you charge. That means there is no per-event revenue share eating into your margin -- once the subscription is covered, almost everything above it is profit, minus only your own time. So break-even is just the subscription divided by your resale price per event.
Below is the method, then a few worked scenarios. The only fixed numbers are Gathmo's: €149/month (€1,490/year) and a 50-event annual ceiling on the Agency plan. Your resale price is yours to set -- the examples use round figures purely to show the shape of the calculation, not as a recommendation of what to charge. For help setting that number, try the reseller ROI calculator, or see how to price a branded guest-photo add-on and the pricing page.
What you will need
- Your Gathmo Agency cost: €149/month or €1,490/year
- The price you plan to charge clients per event (your resale price)
- A rough estimate of how many events you run per month
Start from the fixed cost
Your only platform cost on the Agency plan is the subscription: €149 per month, or €1,490 per year if you pay annually (ten months' price for twelve months' use). There are no per-event fees and no revenue share, so this single number is your entire break-even target. If you bill annually, divide by twelve for a like-for-like monthly figure: €1,490 / 12 ≈ €124 per month, which is why annual billing lowers your effective break-even.
Set your resale price per event
Decide what you will charge a client to add branded guest media to a booking. Many professionals attach it to an existing package rather than selling it standalone, but for the break-even calculation use the incremental amount the add-on brings in. The examples here use €50, €100 and €149 per event to show the pattern -- pick whatever fits your market. Because the add-on costs you almost nothing per event to deliver, your resale price is very close to your margin.
Divide to find your break-even
Break-even events per month = €149 ÷ your resale price. At €50 per event, that is three events a month to cover the monthly fee (€150). At €100 per event, two events (€200) clear it with room to spare. At €149 per event, a single event covers the whole month. On annual billing the target is lower still, because your effective monthly cost is about €124. In every realistic scenario, you break even within the first few events of the month.
Check the math against the 50-event ceiling
The Agency plan includes 50 events per year, which is roughly four per month -- comfortably above the two or three you need to break even at typical resale prices. If you consistently run more than 50 events a year, that is a good problem: it is the signal to look at the Enterprise plan (€499/month), which removes the event ceiling entirely along with seat and domain limits. Below 10 events a year, the Studio plan (€59/month) may be the better fit, though it carries light branding rather than full de-branding.
Project the annual margin
Once break-even is covered, the rest is margin. A simple annual picture: if you resell 30 events in a year at €100 each, that is €3,000 of revenue against €1,490 of annual subscription -- roughly €1,510 of margin, before your own time, with capacity for 20 more events on the same plan. Scale the resale price or the volume and the gap widens quickly, because the subscription is fixed and Gathmo takes no cut of the additional events.
Quick recap
- Confirm your plan cost: €149/month or €1,490/year (Agency)
- Set a resale price per event you can defend in your market
- Break-even per month = €149 ÷ resale price (usually 1–3 events)
- Stay under 50 events/year on Agency, or move to Enterprise
- Everything above break-even is margin — Gathmo takes 0%
Frequently asked
It depends on your resale price, but typically one to three events a month. The Agency plan is €149/month, so break-even per month equals €149 divided by what you charge per event: about three events at €50 each, two at €100, and one at €149. On annual billing (€1,490/year, an effective €124/month) the target is even lower. Because Gathmo takes no per-event cut, everything above break-even is margin minus your own time.
The Agency plan is €149 per month, or €1,490 per year if you pay annually. Annual billing is priced at ten months, so two months are effectively free, lowering your effective monthly cost to about €124. The plan includes 50 events per year, 5 team seats, unlimited custom domains and end-to-end white-label. There are no per-event fees on top.
No. Gathmo's reseller model is subscription-only: you pay the flat plan fee and rebill clients off-platform on your own terms. Gathmo takes 0% of your resale revenue. This is what makes the break-even math so simple -- once the subscription is covered, there is no revenue share reducing your margin on each additional event, so almost all of your resale price above break-even is profit.
The Agency plan includes 50 events per year, which is roughly four per month. That is comfortably above the one to three events most resellers need to break even, leaving headroom for margin. If you consistently exceed 50 events a year, the Enterprise plan (€499/month) removes the event limit entirely, along with the seat and domain limits.
Annual billing lowers your break-even. The Agency plan is €1,490/year versus €149/month, and because the annual price equals ten months, your effective monthly cost drops to about €124. That means you need slightly less resale revenue each month to cover the platform. If you are confident you will run events throughout the year, annual billing is the more efficient choice; monthly is better if you want to test the model first.
If your volume is low -- under 10 events a year -- the Studio plan at €59/month (€590/year) may break even faster, since the fixed cost is lower. The trade-off is that Studio includes one custom domain and light branding rather than the full end-to-end de-branding and unlimited domains of Agency. If complete white-label is essential to your resale, Agency is still the tier to choose even at lower volume; if not, Studio reduces your break-even point.
Most professionals attach it to an existing booking as a paid add-on, because the marginal effort to deliver it is near zero and it raises the value of a package you are already selling. For the break-even calculation, use the incremental amount the add-on brings in per event. Selling it standalone works too, but bundling tends to convert better and protects your margin. Either way, the break-even math is the same: €149 divided by what the add-on earns you per event.
StoryWhat a white-label event photo app actually means (and what's fake)
White-label event photo apps range from a cosmetic logo swap to a fully de-branded guest gallery on your own domain. Here is how to tell the real thing from the fake -- and which tier actually unlocks it.
ComparisonGuestpix alternative with custom domains and voice
Guestpix sells per-event bundles without a custom domain. Gathmo gives resellers a fully branded guest gallery on their own domain, voice notes included -- and you keep 100% of what you charge clients.
ComparisonKululu alternative: white-label without the "contact sales"
Kululu puts custom domains behind a "contact sales" Custom plan. Gathmo productizes white-label and your own domain at a published €149/month Agency tier you can start the same day -- no sales call.