Studio vs Agency: which Gathmo tier fits your volume
The verdict
The honest answer is that it depends on two things: your event volume and whether you need complete de-branding. Studio (€59/month, €590/year) covers up to 10 events a year with one custom domain and light, logo-forward branding -- ideal for a solo professional starting out or testing a resale line. Agency (€149/month, €1,490/year) is the resale-grade tier: 50 events, 5 team seats, unlimited custom domains and full end-to-end white-label, so nothing points back to Gathmo. If you need the gallery to be completely your own across multiple client brands, choose Agency regardless of volume; if you run a handful of events and light branding is acceptable, Studio is the more economical start. You can move up as you grow.
| Feature | Agency | Studio |
|---|---|---|
| Monthly price | €149 | €59 |
| Annual price (×10) | €1,490 | €590 |
| Events per year | 50 | 10 |
| Team seats | 5 | 1 |
| Custom domains | Unlimited | 1 |
| End-to-end white-label | ✓ | Light branding |
| Keep 100% of resale | ✓ | ✓ |
| Best for | 11–50 events, multi-brand | Up to 10 events |
Choose Agency if…
- You run more than ten events a year
- You need complete de-branding, not a light residual mark
- You manage multiple client brands and want unlimited domains
- Your team needs more than one seat to collaborate
- You are building a serious, repeatable resale line
Choose Studio if…
- You run around ten events a year or fewer
- Light, logo-forward branding is acceptable for your clients
- You want the lowest-cost way to start and test the model
- You work solo and a single seat is enough
Both tiers run on the same subscription-only model, so whichever you pick, Gathmo takes no cut of what you charge clients -- you keep 100%. The choice is purely about capacity and branding depth, not about how much of your revenue you retain. That keeps the decision clean: match the plan to your volume and your branding needs, and the economics follow.
The single most important difference is the white-label gate. Studio includes one custom domain but keeps a light residual mark, so it is not the full de-brand. End-to-end white-label -- the complete removal of any 'powered by', across unlimited domains -- starts at Agency. If your resale depends on the experience being indistinguishably your own (or your clients'), that gate is the deciding factor, and it points to Agency even at lower volumes. We explain the branding levels in what white-label actually means.
Volume is the other axis. Studio's 10 events a year suit a solo professional or someone piloting the idea; Agency's 50 events (roughly four a month) suit an established resale line or an agency running several client brands at once. To sanity-check the economics at either tier, work through how many events you need to break even and review the full pricing page.
And if you outgrow Agency -- consistently more than 50 events a year, or needing more than 5 seats -- the Enterprise plan (€499/month, €4,990/year) removes the event, seat and domain limits entirely and adds SSO and branded SMS. The path is designed to scale with you: start where your current volume sits, and move up a tier when you reliably press against its ceiling rather than before.
Frequently asked
Studio is €59/month (€590/year) and covers up to 10 events a year with one custom domain and light, logo-forward branding. Agency is €149/month (€1,490/year) and covers 50 events with 5 team seats, unlimited custom domains and full end-to-end white-label. The biggest difference is branding depth: Studio keeps a light residual mark, while Agency removes all vendor branding. Both let you keep 100% of what you charge clients.
If you need the guest experience to be completely your own -- no residual vendor mark -- choose Agency (€149/month), because full end-to-end white-label and unlimited custom domains start there. If you run around ten events a year or fewer and light branding is acceptable, Studio (€59/month) is the more economical entry point. For a serious, repeatable resale line across multiple client brands, Agency is the resale-grade tier; for testing the model, Studio is a low-cost start.
Studio includes 10 events per year; Agency includes 50 events per year (roughly four a month). If you consistently exceed 50, the Enterprise plan (€499/month) removes the event limit entirely. Choose based on your realistic annual volume, with some headroom -- there is no benefit to paying for Agency's 50 events if you run five a year, and no sense straining against Studio's 10 if you run thirty.
Yes, Studio includes one custom domain, so the guest gallery can load on your own web address. The difference from Agency is that Studio keeps a light residual brand mark and is limited to that single domain, whereas Agency includes unlimited domains and full de-branding. So Studio gives you a branded, custom-domain experience at entry level; Agency makes it completely white-labelled across as many client brands as you run.
Yes. The tiers are designed to scale with you, so you can start on Studio to test the model and move to Agency as your volume grows or when you need full white-label and more domains. A good trigger to upgrade is consistently approaching Studio's 10-event ceiling, or winning a client who requires complete de-branding on their own domain. There is no need to over-buy upfront.
Yes. Annual billing is priced at ten months, so two months are effectively free: Studio is €590/year (versus €708 at the monthly rate) and Agency is €1,490/year (versus €1,788). If you are confident you will use the plan throughout the year, annual billing lowers your effective monthly cost and your break-even point. Monthly billing is better if you want to test the model before committing for a full year.
The Enterprise plan (€499/month, €4,990/year) is the next step: it removes the limits on events, seats and custom domains, and adds SSO and branded SMS for larger operations. It is aimed at agencies and organisations running guest media at scale or with stricter security and identity requirements. For most resellers Agency is sufficient; Enterprise is for when volume or enterprise controls genuinely exceed what Agency provides.
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