Partner packs vs Agency: which Gathmo option fits your volume
The verdict
The honest answer depends on two things: how many events you run and how many client brands you manage. Partner packs are the flexible start: 5, 10 or 25 events for $225, $390 or $825 (€195, €350 or €725), paid once, and the credits never expire. Every pack event is fully de-branded, with your logo, colours and fonts and no Gathmo name, and its album stays online for 12 months. Agency, at $219 (€199) a month paid 6 or 12 months in advance, is built for steady volume: 15 new events a month, 5 team seats, a separate brand for every client and albums online for 24 months. If you run a few events a month under your own brand, start with packs; once you regularly run about seven events a month or several client brands, Agency is the better fit. You can move up as you grow.
| Feature | Agency | Partner packs |
|---|---|---|
| Price | $219 (€199) a month | $225, $390 or $825 (€195, €350 or €725) |
| Billing | 6 or 12 months in advance | Once per pack, credits never expire |
| Events | 15 new per month | 5, 10 or 25 per pack |
| Team seats | 5 | 1 |
| Client brands | Unlimited | 1 |
| End-to-end white-label | ●yes | ●yes |
| Album online | 24 months | 12 months |
| Keep 100% of resale | ●yes | ●yes |
| Best for | Steady volume, several client brands | A few events a month, one brand |
Choose Agency if…
- You run about seven or more events a month
- You manage several client brands and want a separate brand for each
- Your team needs more than one seat to collaborate
- Your clients want their albums online for two years
- You are building a steady, repeatable resale line
Choose Partner packs if…
- You run a few events a month or work to a seasonal calendar
- You sell under one brand, your own
- You want to pay once and use the events whenever you like
- You work solo and a single seat is enough
Neither option takes a cut of what you charge clients: you set your own resale price and keep all of it. Partner packs are a one-off payment per batch of events; Agency is a subscription paid 6 or 12 months in advance. The choice is about capacity, team and client brands, not about how much of your revenue you retain. Match the option to your volume and the economics follow.
Branding is no longer a reason to pick one over the other. Every business event on Gathmo is fully de-branded: your logo, colours and fonts on the upload page, album, live wall and QR sign, and guests never see the Gathmo name. They open a neutral address without the Gathmo name; your own domain is planned but not available yet. What Agency adds is structure for more than one brand: a separate brand for every client and five seats for your team. We explain the branding levels in what white-label actually means.
Volume is the deciding axis. A 25-event pack works out at $33 (€29) per event, so Agency's $219 (€199) a month pays off once you regularly run about seven events a month, and it covers up to 15 new events a month. Below that, packs are cheaper and a quiet month costs you nothing, because unused credits never expire. To sanity-check the economics, work through how many events you need to break even and review the business pricing.
And if you outgrow Agency -- more than 15 new events a month, more than 5 seats, or single sign-on for a corporate client -- Enterprise is priced on request: unlimited events, seats and client brands, a signed DPA, a priority SLA and SAML/OIDC single sign-on. Every new business account starts with one free trial event (60 uploads, a 30-day album, your own logo), so you can test the setup before you buy anything.
Frequently asked
Partner packs are a one-off payment: 5, 10 or 25 events for $225, $390 or $825 (€195, €350 or €725), and the credits never expire. They include 1 seat and 1 client brand, and each album stays online for 12 months. Agency costs $219 (€199) a month, paid 6 or 12 months in advance, and includes 15 new events a month, 5 team seats, a separate brand for every client and albums online for 24 months. Both are fully de-branded, and with both you keep 100% of what you charge clients. If the client is an internal comms or HR team rather than a couple, the business case for employee event photo sharing is the argument they will need to make.
If you run a few events a month under your own brand, start with partner packs: you pay once, the credits never expire and every event is fully de-branded. If you regularly run about seven or more events a month, manage several client brands or need more than one seat, choose Agency at $219 (€199) a month, which covers up to 15 new events a month. To test the model first, the free trial event and a 5-event pack are the low-cost start.
A partner pack includes exactly the events you buy: 5, 10 or 25, used whenever you like. Agency includes 15 new events per month. If you need more than that every month, Enterprise removes the event limit; its price is on request. Choose based on your realistic monthly volume -- there is no benefit to paying for Agency's 15 events a month if you run three, and no sense buying pack after pack if you run twelve every month.
Not yet. Your own domain is planned as an option on Gathmo. Until then guests open a neutral address without the Gathmo name, with your logo and colours on every page. This applies to partner packs and Agency alike, so it is not a reason to choose one over the other.
Yes. Start with a partner pack and move to Agency once you run more events. A good trigger is regularly running about seven or more events a month, or winning clients who each want their own brand. Changes to an Agency subscription take effect at the next billing period, so there is no need to over-buy upfront.
Yes, on Agency. Twelve months cost $2,190 (€1,990), the price of ten single months; six months cost $1,314 (€1,194). There is no month-to-month billing. If you are confident you will use Agency throughout the year, the 12-month term lowers your effective monthly cost and your break-even point. Partner packs have no term at all: you pay once per pack.
Enterprise is the next step. It is priced on request and removes the limits on events, seats and client brands, with a signed DPA, a priority SLA and SAML/OIDC single sign-on. It is aimed at agencies and organisations running guest media at scale or with stricter security and identity requirements. For most resellers Agency is sufficient.
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