Kululu alternative: white-label without the "contact sales"
The verdict
Kululu does offer white-label and custom domains -- the friction is how you get them. They sit on a Custom plan that means a sales conversation and a quote before you know the price or can go live. Gathmo productizes white-label instead: end-to-end de-branding is on its published plans -- partner packs from $225 (€195) for 5 events, or Agency at $219 (€199) a month -- and you can configure a branded event on a neutral address without the Gathmo name the same day, with no call (your own domain is planned but not available yet). For a studio or agency that wants to test a resale line this week -- or simply prefers a price on the page -- self-serve wins. If you specifically need bespoke enterprise procurement, a contact-sales motion is not inherently worse; it is just slower.
| Feature | Gathmo | Kululu |
|---|---|---|
| Price published on the page | ●$219 (€199)/mo | Quote on request |
| Custom domain | Not yet (planned) | ●(Custom plan) |
| End-to-end white-label | ●(all business plans) | ●(Custom plan) |
| Live the same day | ●yes | After sales call |
| Voice guestbook | ●yes | — |
| DPA available | ●yes | — |
| Keep 100% of resale | ●yes | Plan-dependent |
Choose Gathmo if…
- You want to start a fully de-branded white-label event today without a sales call
- You prefer a published price you can budget against
- You want voice notes in the package, not just photos and video
- You run several client brands and want a separate brand for each at a flat price
- A DPA is part of your client conversations
Choose Kululu if…
- You specifically want a bespoke, negotiated enterprise contract
- A custom procurement and onboarding process suits your organisation
- You are comfortable requesting a quote before seeing pricing
There is nothing wrong with a "contact sales" model -- for genuinely bespoke enterprise deals it is often the right one. The problem is when it gates a capability that most resellers want as a standard, predictable product: a fully de-branded guest gallery under their own brand, at a price they can plan around. When white-label sits behind a Custom plan, you cannot compare cost, you cannot pilot it quickly, and you cannot give a client a firm number until you have had a call and received a quote.
Gathmo's position is that white-label should be a published product, not a negotiation. End-to-end de-branding is on every business plan; Agency is $219 (€199) a month, paid in advance for 6 months or for 12 months at $2,190 (€1,990), which works out to ten months. You sign up, brand the experience, and create a client event the same day on a neutral address without the Gathmo name -- no gatekeeping, no waiting on a quote. Partner packs (5 events for $225 / €195, paid once) are there if you only need a few events to start.
The capability gap, beyond pricing transparency, is voice. Gathmo's voice guestbook records directly in the browser through the same QR code guests use for photos and video, so the package you resell includes a deliverable that pure photo platforms do not. Add a DPA available on request, and the subscription model where you keep 100% of client revenue, and the Agency plan covers the things a reseller actually has to answer for.
If your organisation genuinely needs a negotiated enterprise agreement -- custom legal terms, procurement sign-off, security review -- then a contact-sales path is appropriate, and Gathmo's Enterprise tier (price on request) exists for exactly that, adding SSO, a priority SLA and a dedicated manager. But for the far more common case of a studio or agency that just wants to launch a branded resale line without friction, the published, self-serve Agency plan is the faster route. See how agencies productize guest media, the head-to-head Gathmo vs Kululu comparison, or start with a demo.
Frequently asked
Yes, Kululu offers white-label and custom domains, but on a Custom plan that requires contacting sales for a quote rather than a published, self-serve price. That means a sales conversation before you can see the cost or go live. Gathmo offers end-to-end white-label on published plans -- partner packs from $225 (€195) or Agency at $219 (€199) a month -- which you can start the same day without a call; guests open a neutral address without the Gathmo name, and your own domain is planned but not available yet.
Speed and transparency. With Gathmo, white-label is on published plans (partner packs, or Agency at $219 / €199 a month) you can activate immediately -- no quote, no sales call, no waiting. You can launch a branded client event the same day on a neutral address without the Gathmo name. Gathmo also includes a voice guestbook, a DPA, and a model where you keep 100% of resale revenue. Kululu's white-label is capable but sits behind a contact-sales Custom plan.
End-to-end white-label comes with every business plan. Partner packs of 5, 10 or 25 events cost $225, $390 or $825 (€195, €350 or €725), paid once. The Agency plan is $219 (€199) a month, paid for 6 or 12 months ($2,190 / €1,990 for twelve, the price of ten), with 15 new events a month, 5 team seats and separate brands for every client. All prices are published -- there is no quote process to find out what white-label will cost you.
Yes. Gathmo is self-serve: you can buy a partner pack or sign up for the Agency plan, brand the guest experience and create a client event the same day, with no sales call required. This is the core difference from contact-sales white-label models, where you must request a quote and complete an onboarding conversation before going live. Gathmo's Enterprise tier exists for organisations that do want a negotiated contract.
Yes. Gathmo includes a browser-based voice guestbook in the same QR flow guests use for photos and video -- they tap once and record, with no app and no hardware. Voice notes are 30 seconds on the free tier and unlimited length on paid plans. This gives resellers a differentiated deliverable to include in their packages, beyond the photo-and-video collection that most competing tools focus on.
Yes. Gathmo's Enterprise plan (price on request, a contract shaped around your volume) is for organisations that need a negotiated agreement: it offers unlimited events, seats and client brands, a signed DPA, SAML/OIDC single sign-on and a priority SLA, and supports procurement and security review. So you get a self-serve path for standard resale (partner packs and Agency) and a contact-sales path when a bespoke contract is genuinely required -- rather than white-label itself being gated behind sales.
Yes. You pay Gathmo a fixed price (partner packs from $33 / €29 per event, or Agency at $219 / €199 a month for up to 15 new events) and rebill clients off-platform on your own terms. Gathmo takes no cut of your resale, so you keep 100%. This gives you a predictable cost base and full control of your margins, which is harder to guarantee with plan structures where pricing is negotiated case by case.
GuideHow many events to break even on a €199 white-label plan
Agency is $219 (€199) a month for up to 15 new events; partner packs cost $33–45 (€29–39) per event. The break-even math, and when each one pays off.
ComparisonAudio guestbook for event pros: digital vs phone rental
A rented vintage-phone audio guestbook adds a vendor-dependent per-event cost and records one guest at a time. A digital voice guestbook has no hardware, runs alongside photos, and is yours to resell. Here is the comparison.
GuideHow photographers add a recurring revenue line with guest media
Guest media is the rare add-on that costs almost nothing to deliver and attaches to bookings you already have. Here is how photographers turn it into recurring revenue with a flat-fee, keep-100% reseller plan.