Kululu alternative: white-label without the "contact sales"
The verdict
Kululu does offer white-label and custom domains -- the friction is how you get them. They sit on a Custom plan that means a sales conversation and a quote before you know the price or can go live. Gathmo productizes the same capability: end-to-end white-label and unlimited custom domains are on the published Agency plan at €149/month (€1,490/year), and you can configure a branded, custom-domain event the same day with no call. For a studio or agency that wants to test a resale line this week -- or simply prefers a price on the page -- self-serve wins. If you specifically need bespoke enterprise procurement, a contact-sales motion is not inherently worse; it is just slower.
| Feature | Gathmo | Kululu |
|---|---|---|
| Price published on the page | ✓ €149/mo | Quote on request |
| Custom domain | ✓ self-serve | ✓ (Custom plan) |
| End-to-end white-label | ✓ (Agency) | ✓ (Custom plan) |
| Live the same day | ✓ | After sales call |
| Voice guestbook | ✓ | — |
| Unlimited client domains | ✓ (Agency) | Plan-dependent |
| EU-hosted + DPA | ✓ (Frankfurt) | — |
| Keep 100% of resale | ✓ | Plan-dependent |
Choose Gathmo if…
- You want to start a white-label, custom-domain event today without a sales call
- You prefer a published price you can budget against
- You want voice notes in the package, not just photos and video
- You run several client brands and want unlimited domains at a flat price
- EU hosting and a DPA are part of your client conversations
Choose Kululu if…
- You specifically want a bespoke, negotiated enterprise contract
- A custom procurement and onboarding process suits your organisation
- You are comfortable requesting a quote before seeing pricing
There is nothing wrong with a "contact sales" model -- for genuinely bespoke enterprise deals it is often the right one. The problem is when it gates a capability that most resellers want as a standard, predictable product: a guest gallery on their own domain, fully de-branded, at a price they can plan around. When white-label sits behind a Custom plan, you cannot compare cost, you cannot pilot it quickly, and you cannot give a client a firm number until you have had a call and received a quote.
Gathmo's position is that white-label should be a published product, not a negotiation. End-to-end de-branding and unlimited custom domains are on the Agency plan at €149/month (€1,490/year with annual billing, which works out to ten months). You sign up, point a domain, brand the experience, and create a client event the same day -- no gatekeeping, no waiting on a quote. The Studio plan (€59/month) is there if you only need one domain and lighter branding to start.
The capability gap, beyond pricing transparency, is voice. Gathmo's voice guestbook records directly in the browser through the same QR code guests use for photos and video, so the package you resell includes a deliverable that pure photo platforms do not. Add EU hosting in Frankfurt with a DPA available on request, and the subscription model where you keep 100% of client revenue, and the Agency plan covers the things a reseller actually has to answer for.
If your organisation genuinely needs a negotiated enterprise agreement -- custom legal terms, procurement sign-off, security review -- then a contact-sales path is appropriate, and Gathmo's Enterprise tier (€499/month) exists for exactly that, adding SSO and branded SMS. But for the far more common case of a studio or agency that just wants to launch a branded resale line without friction, the published, self-serve Agency plan is the faster route. See how agencies productize guest media, the head-to-head Gathmo vs Kululu comparison, or start with a demo.
Frequently asked
Yes, Kululu offers white-label and custom domains, but on a Custom plan that requires contacting sales for a quote rather than a published, self-serve price. That means a sales conversation before you can see the cost or go live. Gathmo offers the same capability -- end-to-end white-label and unlimited custom domains -- on its published Agency plan at €149/month, which you can start the same day without a call.
Speed and transparency. With Gathmo, white-label and custom domains are on a published plan (Agency, €149/month) you can activate immediately -- no quote, no sales call, no waiting. You can launch a branded, custom-domain client event the same day. Gathmo also includes a voice guestbook, EU hosting with a DPA, and a subscription model where you keep 100% of resale revenue. Kululu's white-label is capable but sits behind a contact-sales Custom plan.
End-to-end white-label starts at the Agency plan: €149/month, or €1,490/year (annual billing is ten months, so two are effectively free). That includes 50 events per year, 5 team seats, unlimited custom domains and full de-branding. The entry Studio plan is €59/month (€590/year) with one custom domain and light branding. Both prices are published -- there is no quote process to find out what white-label will cost you.
Yes. Gathmo is self-serve: you can sign up for the Agency plan, point your custom domain, brand the guest experience and create a client event the same day, with no sales call required. This is the core difference from contact-sales white-label models, where you must request a quote and complete an onboarding conversation before going live. Gathmo's Enterprise tier exists for organisations that do want a negotiated contract.
Yes. Gathmo includes a browser-based voice guestbook in the same QR flow guests use for photos and video -- they tap once and record, with no app and no hardware. Voice notes are 30 seconds on the free tier and unlimited length on paid plans. This gives resellers a differentiated deliverable to include in their packages, beyond the photo-and-video collection that most competing tools focus on.
Yes. Gathmo's Enterprise plan (€499/month, €4,990/year) is for organisations that need a negotiated agreement: it adds SSO and branded SMS to unlimited events, seats and custom domains, and supports procurement and security review. So you get a self-serve path for standard resale (Studio and Agency) and a contact-sales path when a bespoke contract is genuinely required -- rather than white-label itself being gated behind sales.
Yes. Gathmo's model is subscription-only: you pay a flat fee (Studio €59/month or Agency €149/month) and rebill clients off-platform on your own terms. Gathmo takes no cut of your resale, so you keep 100%. This gives you a predictable cost base and full control of your margins, which is harder to guarantee with plan structures where pricing is negotiated case by case.


