How agencies productize guest-media capture across client brands
An agency turns guest media into a service line by templating one branded setup and deploying it per client. The Agency plan is where that becomes possible: $219 (€199) a month, 15 new events a month, 5 team seats, separate brands for every client and end-to-end white-label. Separate client brands are the deciding feature, because every client gets the gallery in their own branding, on a neutral address with no vendor name anywhere.
A photographer attaches guest media to their own bookings. An agency does something different: it runs guest media as a repeatable service across many clients, each with their own brand. The thing that makes this a real service line rather than a one-off is being able to spin up a fully branded experience in each client's own brand without rebuilding anything -- and to do it on a single, predictable plan.
On Gathmo, that capability lives on the Agency plan: $219 (€199) a month, paid 6 or 12 months in advance, 15 new events a month, 5 team seats, separate brands for every client and end-to-end white-label. Separate client brands are the key feature for an agency, because every client gets the guest gallery in their own branding, on a neutral address with no Gathmo name anywhere. Five seats let your team collaborate, and because Gathmo takes 0% of your resale, you keep 100% of whatever you bill each client.
The workflow below treats guest media as a product you template once and deploy many times. The fixed numbers throughout are Gathmo's plan limits; the resale terms are yours. For the branding fundamentals, see what white-label actually means; to confirm Agency is the right tier for your volume, see partner packs vs Agency; and for the segment overview, see Gathmo for agencies.
What you will need
- The Agency plan (15 new events a month, 5 seats, a brand per client, full white-label)
- A list of client brands you will run events for
- Each client's brand assets: logo, colours and fonts for the guest pages
Set up your agency workspace and seats
Start on the Agency plan and bring your team in -- it includes 5 seats, so the people who set up events, moderate uploads and deliver albums can all work in the same account. Establish your internal conventions early: a naming scheme for client events, who owns moderation, and how albums are handed off. Treating the workspace as shared infrastructure from day one is what lets the service scale past a single operator.
Add a separate brand per client
The Agency plan includes separate brands for every client, so give each client their own: the guest gallery opens on a neutral address without the Gathmo name, carrying that client's logo and colours. Your own domain is planned but not available yet. This is the single most important step for productizing -- it is what makes the experience read as the client's own, and what justifies a premium over a generic tool.
Brand each client's guest experience
For every client, set the logo, accent colour and fonts so the guest album matches their identity. On the Agency plan the white-label is end-to-end: there is no residual 'powered by', so nothing points back to Gathmo or to your agency unless you want it to. The result is a guest experience that is indistinguishable from something the client commissioned bespoke -- delivered in minutes rather than months.
Templatize the event setup as a repeatable service
Define a standard event configuration -- which media types are on (photo, video, voice), moderation settings, retention, the QR signage pack -- and reuse it for every client. Once the template exists, launching a new client event is a matter of swapping the client brand, not rebuilding from scratch. This is what converts guest media from a custom project into a productized service you can quote and deliver predictably.
Roll out, deliver and report per client
Run events under each client's brand, then deliver curated albums via a branded link or original-quality ZIP, and report results back to the client (uploads, engagement, the live wall moment). Keep an eye on the ceiling of 15 new events a month across all clients; if you consistently exceed it, the Enterprise plan (price on request) removes the event and seat limits entirely and adds SSO, a priority SLA and a dedicated manager for larger operations.
Quick recap
- Start on Agency: 15 new events a month, 5 seats, a brand per client, full white-label
- Give each client their own brand for the gallery
- Brand each experience (logo, colour, fonts) — no residual vendor mark
- Template the event setup so launches are swap-and-go
- Watch the 15-new-events-a-month ceiling; move to Enterprise if you exceed it
Frequently asked
On a plan with separate client brands and end-to-end white-label, an agency gives each client its own branded gallery and reuses a standard event template for every deployment. Gathmo's Agency plan -- $219 (€199) a month, 15 new events a month, 5 seats, a brand per client -- is built for exactly this: the guest experience carries each client's branding on a neutral address with no vendor name, so it reads as the client's product. Because Gathmo takes 0% of the resale, the agency keeps 100% of what it bills each client.
The Agency plan includes separate brands for every client, so there is no cap on the number of client brands you can run -- each gets its own logo, colours and fonts. The practical limit is the 15 new events a month across all clients combined. If you consistently need more than 15 new events a month, the Enterprise plan (price on request) removes the event limit entirely, along with the seat limit.
Not yet. Your own domain (for example photos.theirbrand.com) is planned but not available yet. Until then, every client's guest gallery opens on a neutral address without the Gathmo name, with that client's logo and colours on every page. Together with a separate brand per client on Agency, this is the foundation of productizing guest media for an agency, because it makes each deployment read as the client's own product rather than a shared tool.
Yes. The Agency plan includes 5 team seats, so the people who configure events, moderate uploads and deliver albums can all work in the same account. Establishing conventions -- naming, ownership of moderation, hand-off process -- early lets the service scale beyond a single operator. If you need more than 5 seats, the Enterprise plan offers unlimited seats.
Yes. The Agency plan provides end-to-end white-label: every residual 'powered by' is removed across all your client brands, so nothing in the guest experience points back to Gathmo. Partner packs, from $33 (€29) per event, are fully de-branded too, but come with 1 seat and 1 client brand. For an agency reselling to clients, Agency's separate brand per client is what makes each product convincingly the client's own.
On Agency you pay one flat fee -- $219 (€199) a month, paid 6 or 12 months in advance -- and bill your clients off-platform on whatever terms you set. Gathmo takes no percentage of your client billing, so you keep 100% of your resale revenue. With a fixed cost base and no extra cost per event within the 15 new events a month, your margin improves as you add clients and events on the same plan.
If you consistently exceed 15 new events a month, or need more than 5 seats, the Enterprise plan (price on request) removes those limits: unlimited events, seats and client brands, plus SSO (SAML/OIDC), a priority SLA and a dedicated manager for larger operations. The move up is a capacity decision, not a feature unlock for white-label -- full de-branding and separate client brands are already on Agency. Enterprise is for scale and the additional security and support features.



