How agencies productize guest-media capture across client brands
A photographer attaches guest media to their own bookings. An agency does something different: it runs guest media as a repeatable service across many clients, each with their own brand. The thing that makes this a real service line rather than a one-off is being able to spin up a fully branded, custom-domain experience for each client without rebuilding anything -- and to do it on a single, predictable plan.
On Gathmo, that capability lives on the Agency plan: €149/month (€1,490/year), 50 events per year, 5 team seats, unlimited custom domains and end-to-end white-label. Unlimited domains is the key feature for an agency, because it means every client can have the guest gallery on their own web address with no Gathmo branding anywhere. Five seats let your team collaborate, and because the model is subscription-only, you keep 100% of whatever you bill each client.
The workflow below treats guest media as a product you template once and deploy many times. The fixed numbers throughout are Gathmo's plan limits; the resale terms are yours. For the branding fundamentals, see what white-label actually means; to confirm Agency is the right tier for your volume, see Studio vs Agency; and for the segment overview, see Gathmo for agencies.
What you will need
- The Agency plan (50 events, 5 seats, unlimited domains, full white-label)
- A list of client brands you will run events for
- Access to each client's DNS (or their IT contact) for custom domains
Set up your agency workspace and seats
Start on the Agency plan and bring your team in -- it includes 5 seats, so the people who set up events, moderate uploads and deliver albums can all work in the same account. Establish your internal conventions early: a naming scheme for client events, who owns moderation, and how albums are handed off. Treating the workspace as shared infrastructure from day one is what lets the service scale past a single operator.
Add a custom domain per client brand
The Agency plan includes unlimited custom domains, so give each client their own: the guest gallery loads on, say, photos.theirbrand.com rather than any Gathmo address. You will need a DNS record on the client's domain (or their IT contact to add one). This is the single most important step for productizing -- it is what makes the experience read as the client's own, and what justifies a premium over a generic tool.
Brand each client's guest experience
For every client, set the logo, accent colour and fonts so the guest album matches their identity. On the Agency plan the white-label is end-to-end: there is no residual 'powered by', so nothing points back to Gathmo or to your agency unless you want it to. The result is a guest experience that is indistinguishable from something the client commissioned bespoke -- delivered in minutes rather than months.
Templatize the event setup as a repeatable service
Define a standard event configuration -- which media types are on (photo, video, voice), moderation settings, retention, the QR signage pack -- and reuse it for every client. Once the template exists, launching a new client event is a matter of swapping the brand and domain, not rebuilding from scratch. This is what converts guest media from a custom project into a productized service you can quote and deliver predictably.
Roll out, deliver and report per client
Run events under each client's brand, then deliver curated albums via a branded link or original-quality ZIP, and report results back to the client (uploads, engagement, the live wall moment). Keep an eye on the 50-event annual ceiling across all clients; if you consistently exceed it, the Enterprise plan (€499/month) removes the event, seat and domain limits entirely and adds SSO and branded SMS for larger operations.
Quick recap
- Start on Agency: 50 events, 5 seats, unlimited domains, full white-label
- Give each client their own custom domain for the gallery
- Brand each experience (logo, colour, fonts) — no residual vendor mark
- Template the event setup so launches are swap-and-go
- Watch the 50-event/year ceiling; move to Enterprise if you exceed it
Frequently asked
On a plan with unlimited custom domains and end-to-end white-label, an agency gives each client its own branded, custom-domain gallery and reuses a standard event template for every deployment. Gathmo's Agency plan (€149/month, 50 events, 5 seats, unlimited domains) is built for exactly this: the guest experience loads on each client's own web address with no vendor branding, so it reads as the client's product. Because the model is subscription-only, the agency keeps 100% of what it bills each client.
The Agency plan includes unlimited custom domains, so there is no cap on the number of client brands you can run -- each can have its own domain and branding. The practical limit is the 50-events-per-year allowance across all clients combined. If you consistently run more than 50 events a year, the Enterprise plan (€499/month) removes the event limit entirely, along with the seat and domain limits.
Yes. With unlimited custom domains on the Agency plan, every client can have the guest gallery on their own web address (for example photos.theirbrand.com). You add a DNS record on the client's domain to point it to Gathmo. This is the foundation of productizing guest media for an agency, because the custom domain is what makes each deployment read as the client's own product rather than a shared tool.
Yes. The Agency plan includes 5 team seats, so the people who configure events, moderate uploads and deliver albums can all work in the same account. Establishing conventions -- naming, ownership of moderation, hand-off process -- early lets the service scale beyond a single operator. If you need more than 5 seats, the Enterprise plan offers unlimited seats.
Yes. The Agency plan provides end-to-end white-label: every residual 'powered by' is removed across all your custom domains, so nothing in the guest experience points back to Gathmo. This is the difference from the entry Studio plan (€59/month), which includes one custom domain but keeps a light residual mark. For an agency reselling to clients, the full de-brand on Agency is what makes the product convincingly the client's own.
Gathmo's model is subscription-only, so you pay one flat fee (Agency €149/month) and bill your clients off-platform on whatever terms you set. Gathmo takes no percentage of your client billing, so you keep 100% of your resale revenue. With a fixed cost base and a near-zero marginal cost per event, your margin improves as you add clients and events on the same plan.
If you consistently exceed 50 events a year, or need more than 5 seats, the Enterprise plan (€499/month, €4,990/year) removes those limits: unlimited events, seats and domains, plus SSO and branded SMS for larger operations. The move up is a capacity decision, not a feature unlock for white-label -- full de-branding and unlimited domains are already on Agency. Enterprise is for scale and the additional security and messaging features.
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