Kululu is the rare rival that offers a custom domain and full de-branding — but only on a contact-sales 'Custom' plan. Gathmo productizes the same white-label on a published, self-serve tier.
Kululu is the only direct rival that offers a custom domain and full de-branding — but it's gated behind a contact-sales 'Custom' plan. Gathmo productizes white-label and your own domain on a published, self-serve tier, adds recorded voice alongside photo and video, and is EU-hosted and GDPR-first.
| What you can do | Gathmo | Kululu |
|---|---|---|
| Your own custom domain | Yes — productized from the Agency tier | Contact-sales 'Custom' plan only |
| Fully de-branded (white-label) | Yes — self-serve at Agency and above | Full de-brand on 'Custom' only |
| Voice / audio guestbook | Yes — photo, video & voice | Photo & video focus |
| Photo + video capture | Yes | Yes |
| EU hosting & GDPR | EU-hosted, GDPR-first | Not stated |
| Reseller economics | Resell and keep 100% of your price | Affiliate program |
| Self-serve, published pricing | Yes — every tier published, including the top | Top tier is contact-sales |
A custom domain and full de-branding are productized on a published, self-serve tier — no 'contact us' gate to get your brand on it.
A branded gallery that includes recorded voice messages, not just photo and video.
EU data residency, consent and retention built in by default.
Kululu details reflect their public pricing and product pages as researched in June 2026 and may change. We aim to compare fairly — let us know if anything is out of date.
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