Setting brand colors, logo, and fonts that match your studio
On Gathmo, guests open a neutral address without the Gathmo name; branding makes the gallery look like your studio once they arrive. The two together are what turn a generic upload page into something that reads as your own product. The good news is that the branding controls are quick to set and apply across every event you run, so you do it once and every client benefits.
On Gathmo you control the logo, the accent colour and the fonts, and the result carries through the whole guest experience -- the upload screen, the live wall and the album. On every business plan, partner packs and Agency alike, this sits on top of full end-to-end de-branding, so nothing competes with your identity and guests never see the Gathmo name. For the guest address, see how white-label works on Gathmo.
The walkthrough below takes about ten minutes and is a one-time setup per brand. If you run multiple client brands on Agency or Enterprise, repeat it per brand -- each can have its own logo, colours and fonts. For the bigger picture on why this matters commercially, see what white-label actually means.
What you will need
- A Gathmo plan (partner pack or Agency)
- Your logo file (SVG or high-resolution PNG with transparency)
- Your brand's accent colour (hex code) and font preference
Upload your logo
In your brand settings, upload your logo -- ideally an SVG or a high-resolution PNG with a transparent background so it stays crisp on any screen and sits cleanly on light and dark surfaces. This logo appears across the guest experience: the upload screen, the live wall and the album header. A transparent, vector logo is worth getting right because it is the most visible piece of your identity throughout the event.
Set your accent colour
Enter your brand's accent colour (as a hex code) to drive the buttons, highlights and interactive elements in the guest interface. Use the exact colour from your brand guidelines rather than an approximation, so the gallery matches your website and printed materials. A consistent accent colour is a small detail that does a lot of the work in making the experience feel like a deliberate part of your studio rather than a third-party tool.
Choose your fonts
Select fonts that match your studio's typography so the gallery reads in your voice. Typography is one of the strongest signals of a brand, and matching it to your website ties the guest experience back to your identity. Keep it legible on small screens -- guests are reading on phones -- and consistent with how your brand presents elsewhere, rather than reaching for something decorative that fights readability.
Preview on a sample event
Before you put it in front of clients, create a sample event and open the guest flow on your own phone. Check the logo placement, the colour on buttons, the fonts, and how it all looks on the upload screen, the live wall and the album. Viewing it as a guest would -- on a real phone, not just the desktop preview -- catches anything that needs adjusting and confirms the experience is genuinely yours end to end.
Check the address guests open
Branding and the guest address together complete the effect: guests open a neutral address without the Gathmo name and see your identity throughout. Your own domain is planned but not available yet, so there is no DNS step to do. On Agency and Enterprise you can repeat this whole setup per client brand, each with its own logo, colours and fonts, so every client gets a gallery that looks unmistakably like theirs (delivered by you).
Quick recap
- Upload a transparent SVG/PNG logo
- Set the exact brand accent colour (hex)
- Choose on-brand, legible fonts
- Preview the guest flow on a real phone
- Check the neutral guest address (repeat per brand on Agency+)
Frequently asked
You control the logo, the accent colour and the fonts, and they apply across the whole guest experience -- the upload screen, the live wall and the album. On every business plan, partner packs and Agency alike, this sits on top of full end-to-end de-branding, so the result is entirely your brand. On a neutral address without the Gathmo name, the gallery reads as your own product rather than a generic tool.
An SVG or a high-resolution PNG with a transparent background is best. A vector (SVG) stays crisp at any size, and transparency lets the logo sit cleanly on both light and dark surfaces in the guest interface. Avoid a low-resolution or background-filled image, since the logo is the most visible part of your branding across the upload screen, live wall and album.
Yes. The logo, accent colour and fonts carry through the upload screen, the live photo wall and the album, so the experience is consistent from the moment a guest scans the QR code. On every business plan, partner packs and Agency alike, there is no competing vendor branding anywhere -- guests never see the Gathmo name. Previewing the guest flow on a phone is the best way to confirm it looks right end to end.
Yes, on the Agency and Enterprise plans, which include a separate brand for every client. You can configure a separate logo, accent colour and fonts for each client brand, all managed from one account. This is what lets an agency run guest media as a productized service across many clients, each getting a gallery that looks unmistakably like their own. The partner packs support one client brand.
No. The setup is uploading a logo, entering a hex colour code and choosing fonts -- no design work required, just your existing brand assets. The main thing is to use your actual brand values (the same logo, colour and typography you use elsewhere) rather than approximations, so the gallery matches your website and materials. The whole setup takes about ten minutes per brand.
Yes. Branding (logo, colour, fonts) applies regardless, and on Gathmo guests open a neutral address without the Gathmo name, so the URL does not name the platform either. Your own domain is planned but not available yet; until then the neutral address, with your logo and colours on every page, is what guests see.
Every business plan includes the logo, colour and font controls with full end-to-end de-branding: partner packs, from $33 (€29) per event and paid once, and Agency at $219 (€199) a month, paid 6 or 12 months in advance. The difference is volume, not branding: packs suit a handful of events with one client brand, while Agency adds 15 new events a month, 5 seats and separate brands for every client.
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