Once you have decided to resell guest media, the next question is how to put it on the quote: baked into your packages, or listed as a separate add-on. It seems like a small formatting choice, but it shapes two things that matter -- your close rate and your margin -- and the right answer depends on what you are optimising for. Because the marginal cost to deliver guest media is near zero (it runs on a flat subscription where you keep 100%), you have unusual freedom to package it however converts best.
Bundling -- folding guest media into a higher package tier -- tends to lift the whole sale. The client is already choosing a package, the added value raises the perceived worth of the tier, and there is no separate yes/no decision that invites a no. It also protects your margin, because the value is absorbed into a price the client has accepted rather than exposed as a line a price-sensitive buyer can cut. The risk is that clients who would happily have paid extra for it do not see it as a distinct, payable thing.
Charging separately -- a clear line item -- does the opposite. It makes the value explicit, lets enthusiastic clients opt in and pay specifically for it, and gives you a clean upsell to talk about. The cost is friction: every separate line is a fresh decision, and a price-sensitive client may decline the add-on they would not have noticed inside a bundle. Itemising works best when the add-on is genuinely premium and you want to surface it, or when your clients expect itemised quotes.
A simple rule: bundle to raise your baseline and protect margin; itemise to surface a premium upsell. Many professionals do both -- include a basic branded album in premium packages, and offer the richer layer (voice guestbook, live wall) as a paid add-on. Whatever you choose, price against value rather than your near-zero cost -- the mechanics are in how to price a branded guest-photo add-on, and the recurring-revenue logic in adding a revenue line with guest media. To set your tiers, see the reseller program.
