White-label and business

Explain Studio vs Agency branding

Compare Gathmo Studio and Agency branding so you know when residual attribution, team access, domains, and client brands apply.

Gathmo dashboard preview for Explain Studio vs Agency branding
Preview of the Gathmo workflow for Explain Studio vs Agency branding.
Short answer

Studio is for a solo branded setup with limited workspace capacity and residual Gathmo attribution. Agency is for full de-branding, more seats, and multi-client white-label work.

Branding Difference

PlanBranding behaviorGood fit
StudioBranded setup with a small "Made with Gathmo" line.Solo studios testing a branded event-media add-on.
AgencyFull de-branding for client-facing work.Studios, planners, venues, or agencies reselling under their brand.
EnterpriseFull de-branding plus Enterprise controls.Larger teams that need SSO, branded SMS, or procurement support.
Dashboard recording: Explain Studio vs Agency branding.

Before you start

  • Confirm whether you need one brand or several client brands.
  • Check whether your clients must not see Gathmo attribution.
  • Decide whether teammates need workspace access.
  • Open the correct Gathmo event, workspace, or account before making changes.

Steps

1

1. Decide whether residual attribution is acceptable

If a small Gathmo attribution line is acceptable, Studio can be enough. If clients must only see your brand, use Agency or Enterprise.

Animated Gathmo dashboard workflow for Explain Studio vs Agency branding
GIF: real dashboard workflow for Explain Studio vs Agency branding.
2

2. Check team needs

Studio is built around one seat. Agency adds team capacity. Enterprise supports larger teams.

3

3. Check client-brand needs

Use Agency or Enterprise when you manage multiple client brands or domains.

4

4. Check Enterprise requirements

If the buyer needs SSO, branded SMS, or more procurement controls, evaluate Enterprise instead of Studio or Agency.

5

Preview the client-facing brand

After changing branding or workspace settings, open the public or client-facing preview and confirm the name, logo, colors, and links match what the client should see.

What to do next

  • After choosing the right business plan, complete the setup wizard, configure the brand, connect a domain if needed, and create the first branded event.
  • Preview the client-facing page after every brand, domain, workspace, or role change so the public experience matches the business setup.
  • Document which team member owns the brand, domain, client workspace, and billing relationship before client events go live.
  • Use the business billing and privacy articles when white-label work affects prepaid access, DPA expectations, or client data handling.

Frequently asked questions

Is Studio fully white-label?

No. Studio has branded setup but can show a small Gathmo attribution line.

When should I choose Agency?

Choose Agency when client-facing work needs full de-branding, more seats, and multi-brand capacity.

Is Enterprise required for SSO?

Yes, SSO is an Enterprise capability in the current entitlement model.

Troubleshooting

A client still sees Gathmo attribution

Check whether the account is on Studio. Full de-branding is an Agency+ capability.

Team invite is unavailable

Check the plan's seat entitlement. Studio is solo.

Plan details look different in billing

Use the billing page as the source of truth for the account you are viewing. Plan names, limits, or overrides can differ from public examples.

The client-facing brand does not update.

Check that you changed the correct workspace or client brand, refresh the preview, and verify whether a custom domain or cache is showing an older public version.

Privacy note

Plan names, limits, and attribution behavior should match the live billing page for the account. If billing shows a different entitlement, use billing as the source of truth.

Keep going

Related articles