Building a partner business on event guest media (program guide)
Plenty of event professionals already collect guest photos; far fewer treat it as a business line with its own brand, pricing and growth path. That is the difference between using a tool and building a partner business on guest media. The model is straightforward, and deliberately so: you subscribe to Gathmo at a flat rate, deliver branded guest media to your clients under your own name, and keep 100% of what you charge them.
It is worth being clear about how the reseller model works today, because it shapes the economics. Gathmo's v1 reseller model is subscription-only: you pay a flat monthly or annual fee, rebill your clients off-platform on your own terms, and Gathmo takes no percentage of your resale. There is no wholesale rebilling rail or commission split -- you simply keep the difference between what you charge clients and your flat subscription. That makes the unit economics improve with every event you run on the same plan.
The tiers map to your scale: Studio at €59/month (€590/year, 10 events, 1 domain, light branding), Agency at €149/month (€1,490/year, 50 events, 5 seats, unlimited domains, full white-label), and Enterprise at €499/month (€4,990/year, unlimited everything, plus SSO and branded SMS). The steps below walk from understanding the model to applying. To go deeper on the economics, see adding a recurring revenue line and how many events to break even.
What you will need
- An event business (photography, booth, planning, agency, or corporate)
- A view of your annual event volume (to pick a tier)
- Your VAT/company details if you apply as a business partner
Understand the reseller model
Gathmo's reseller model is subscription-only: you pay a flat fee and keep 100% of what you charge clients, with no commission or revenue share taken by Gathmo. You rebill clients off-platform on your own terms. This is simpler than a wholesale or affiliate split and means your margin is just your resale price minus the flat subscription -- so it improves as your volume grows. Knowing this up front shapes how you price and package.
Pick your entry tier
Match the tier to your volume and branding needs. Studio (€59/month, 10 events, one domain, light branding) suits a solo professional starting out. Agency (€149/month, 50 events, 5 seats, unlimited domains, full white-label) is the resale-grade tier for a real partner business across client brands. Enterprise (€499/month) removes all limits and adds SSO and branded SMS for larger operations. Most partners building a business start on Agency for the full de-branding.
Productize your offering
Turn the capability into a product: a branded guest album on your own domain, with the deliverables you will sell (photos, video, voice, live wall) and a clear price. Set your logo, colours and fonts once, define a standard event template, and decide your price bands by event type. The aim is a repeatable service you can quote and deliver consistently, not a one-off setup each time -- this is what makes it a business rather than a favour.
Apply to the partner program
When you are ready to operate as a partner, apply through the partner program at /partners. The application captures your company, segment, expected volume and the tier you want; business applications are reviewed before activation. Once approved, your account is provisioned at the tier you requested so you can start running branded client events. Have your company and VAT details to hand to make the review straightforward.
Launch, deliver and scale
Run your first branded events, deliver curated albums under your name, and use the results to win the next clients. Watch your plan's event ceiling (10 on Studio, 50 on Agency) and move up a tier as you approach it. The model is designed to scale with you: the same flat fee covers more events as you grow, so your margin per event improves -- the hallmark of a healthy partner business rather than a per-event cost that scales linearly.
Quick recap
- Understand the model: subscription-only, you keep 100%
- Pick a tier by volume (Studio 10 / Agency 50 / Enterprise ∞)
- Productize: brand, domain, deliverables, price bands
- Apply at /partners with your company + VAT details
- Launch, deliver, and move up a tier as you scale
Frequently asked
It is subscription-only: you pay a flat monthly or annual fee, deliver branded guest media to clients under your own name, and keep 100% of what you charge them. Gathmo takes no commission or revenue share -- you rebill clients off-platform on your own terms. Your margin is simply your resale price minus the flat subscription, which improves as you run more events on the same plan. You apply to operate as a partner through the /partners program.
No. The v1 reseller model is subscription-only and studio-keeps-100%: there is no wholesale rebilling rail or commission split. You pay a flat fee (Studio €59/month, Agency €149/month, or Enterprise €499/month) and keep everything you charge clients above that. This keeps the economics simple and predictable, and means your margin grows with volume rather than being eroded by a per-event cut.
Apply through the partner program page at /partners. The application captures your company, segment (photographer, agency, photo booth, planner, corporate), expected event volume and the tier you want. Business applications are reviewed before activation, so have your company and VAT details ready. Once approved, your account is provisioned at the requested tier and you can start running branded client events.
Most partners building a real business start on Agency (€149/month), because it includes full end-to-end white-label, unlimited custom domains, 5 seats and 50 events a year. Studio (€59/month, 10 events, one domain, light branding) is a lower-cost way to test the model. Enterprise (€499/month) removes all limits and adds SSO and branded SMS for larger operations. Match the tier to your volume and whether you need complete de-branding.
Because you keep 100% of what you charge clients above a flat subscription, your earnings are your resale price times your volume, minus the fixed fee. With near-zero marginal cost per event and no commission to Gathmo, most of your resale price becomes margin once the subscription is covered. The exact figure depends on your pricing and volume -- our break-even and recurring-revenue guides walk through the math with worked examples.
The partner application is designed for businesses and captures company and VAT details for review before activation. If you operate as a sole trader or company providing event services, you can apply. Having your company registration and VAT details ready makes the review straightforward. The review step exists to keep the partner ecosystem trustworthy, since partners deliver guest media under their own brand to their own clients.
Yes, on the Agency plan and above, which include unlimited custom domains and full white-label. Each client can have its own branded gallery on its own domain, all managed from one account with 5 team seats on Agency (unlimited on Enterprise). This is what lets a partner business scale across many clients without a tangle of separate accounts -- see our guide on how agencies productize guest media across client brands.
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