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Building a partner business on event guest media (program guide)

5 steps·7 min read
An event professional planning a reseller partner business around branded guest media

Gathmo's reseller model is prepaid: you buy partner packs or prepay Agency for 6 or 12 months, rebill clients off-platform on your own terms, and Gathmo takes no percentage of your resale. There is no commission split and no wholesale rebilling rail. Packs cost from $33 (€29) per event, Agency $219 (€199) a month for 15 new events a month, and Enterprise is priced on request for unlimited events plus SSO.

Plenty of event professionals already collect guest photos; far fewer treat it as a business line with its own brand, pricing and growth path. That is the difference between using a tool and building a partner business on guest media. The model is straightforward, and deliberately so: you prepay Gathmo for packs or a plan, deliver branded guest media to your clients under your own name, and keep 100% of what you charge them.

It is worth being clear about how the reseller model works today, because it shapes the economics. Gathmo's v1 reseller model is prepaid: you buy partner packs (paid once) or pay Agency 6 or 12 months in advance, rebill your clients off-platform on your own terms, and Gathmo takes no percentage of your resale. There is no wholesale rebilling rail or commission split -- you simply keep the difference between what you charge clients and what you paid Gathmo. On Agency the unit economics improve with every event you run within the 15 a month.

The options map to your scale: partner packs of 5, 10 or 25 events at $225, $390 or $825 (€195, €350 or €725), paid once and fully de-branded; Agency at $219 (€199) a month ($2,190 / €1,990 for 12 months, 15 new events a month, 5 seats, separate brands per client); and Enterprise on request (unlimited events, seats and client brands, plus SSO). The steps below walk from understanding the model to applying. To go deeper on the economics, see adding a recurring revenue line and how many events to break even.

What you will need

  • An event business (photography, booth, planning, agency, or corporate)
  • A view of your monthly event volume (to pick packs or a plan)
  • Your VAT/company details if you apply as a business partner
1

Understand the reseller model

Gathmo's reseller model is prepaid: you buy packs or an Agency plan and keep 100% of what you charge clients, with no commission or revenue share taken by Gathmo. You rebill clients off-platform on your own terms. This is simpler than a wholesale or affiliate split and means your margin is just your resale price minus your pack credit or plan fee -- so on Agency it improves as your volume grows. Knowing this up front shapes how you price and package.

2

Pick your entry tier

Match the option to your volume and team needs. Partner packs (5, 10 or 25 events, from $225 / €195, paid once, fully de-branded) suit a solo professional starting out. Agency ($219 / €199 a month, 15 new events a month, 5 seats, separate brands per client) is the resale-grade tier for a real partner business across client brands. Enterprise (price on request) removes the limits on events, seats and brands and adds SSO for larger operations. Moving from packs to Agency is the normal upgrade path as your volume grows.

3

Productize your offering

Turn the capability into a product: a branded guest album on a neutral address without the Gathmo name, with the deliverables you will sell (photos, video, voice, live wall) and a clear price. Set your logo, colours and fonts once, define a standard event template, and decide your price bands by event type. The aim is a repeatable service you can quote and deliver consistently, not a one-off setup each time -- this is what makes it a business rather than a favour.

4

Apply to the partner program

When you are ready to operate as a partner, apply through the partner program at /partners. The application captures your company, segment, expected volume and the tier you want; business applications are reviewed before activation. Once approved, your account is provisioned at the tier you requested so you can start running branded client events. Have your company and VAT details to hand to make the review straightforward.

5

Launch, deliver and scale

Run your first branded events, deliver curated albums under your name, and use the results to win the next clients. Watch your volume (pack credits, or 15 new events a month on Agency) and move up as you approach the limit. The model is designed to scale with you: on Agency the same flat fee covers up to 15 new events a month, so your margin per event improves as you grow -- the hallmark of a healthy partner business rather than a per-event cost that scales linearly.

Quick recap

  • Understand the model: prepaid, you keep 100%
  • Pick by volume (packs 5/10/25 / Agency 15 a month / Enterprise ∞)
  • Productize: brand, deliverables, price bands
  • Apply at /partners with your company + VAT details
  • Launch, deliver, and move up a tier as you scale

Frequently asked

It is prepaid: you buy partner packs or pay Agency 6 or 12 months in advance, deliver branded guest media to clients under your own name, and keep 100% of what you charge them. Gathmo takes no commission or revenue share -- you rebill clients off-platform on your own terms. Your margin is simply your resale price minus what you paid Gathmo, which on Agency improves as you run more events within the 15 a month. You apply to operate as a partner through the /partners program.

No. The v1 reseller model is prepaid, and you keep 100%: there is no wholesale rebilling rail or commission split. You pay Gathmo up front (partner packs from $33 / €29 per event, Agency $219 / €199 a month, or Enterprise on request) and keep everything you charge clients above that. This keeps the economics simple and predictable, and means your margin is never eroded by a cut of your resale.

Apply through the partner program page at /partners. The application captures your company, segment (photographer, agency, photo booth, planner, corporate), expected event volume and the tier you want. Business applications are reviewed before activation, so have your company and VAT details ready. Once approved, your account is provisioned at the requested tier and you can start running branded client events.

Partners with steady volume choose Agency ($219 / €199 a month), because it includes 15 new events a month, 5 seats and separate brands for every client. Partner packs (5, 10 or 25 events, from $225 / €195, paid once, fully de-branded) are a lower-cost way to test the model. Enterprise (price on request) removes the limits on events, seats and brands and adds SSO for larger operations. Match the option to your volume, seats and number of client brands.

Because you keep 100% of what you charge clients above what you pay Gathmo, your earnings are your resale price times your volume, minus your pack credits or Agency fee. With a low cost per event and no commission to Gathmo, most of your resale price becomes margin once that cost is covered. The exact figure depends on your pricing and volume -- our break-even and recurring-revenue guides walk through the math with worked examples.

The partner application is designed for businesses and captures company and VAT details for review before activation. If you operate as a sole trader or company providing event services, you can apply. Having your company registration and VAT details ready makes the review straightforward. The review step exists to keep the partner ecosystem trustworthy, since partners deliver guest media under their own brand to their own clients.

Yes, on the Agency plan and above, which include separate brands for every client. Each client can have its own branded gallery on a neutral address without the Gathmo name, all managed from one account with 5 team seats on Agency (unlimited on Enterprise). This is what lets a partner business scale across many clients without a tangle of separate accounts -- see our guide on how agencies productize guest media across client brands.

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